AF UNIVERSAL

Engineering Digital
Growth & Performance

High-performance software, e-commerce, and IT systems—built for scale, reliability, and measurable outcomes.

SECP Registered NTN Certified Global Delivery
Team collaboration in modern office
Analytics dashboard on screen
Technology circuit and innovation concept

AF Universal Company Logo
About Company

AF Universal Pvt Limited.

AF Universal Pvt Limited is a Pakistan-based technology and digital commerce company delivering software development, e-commerce solutions, and IT services for modern businesses. We build scalable systems focused on performance, reliability, and long-term growth.

Custom software, web apps, and automation systems
E-commerce platforms, integrations, and digital operations support
IT consulting, hosting, maintenance, and technical support services
SECP Registered NTN Certified Pakistan Based • Global Delivery
SERVICES

Our Services.

Focused delivery across Software Development, E-Commerce, and IT Solutions with performance, reliability, and growth in mind.

What We Deliver

Technology Execution for Modern Business Growth

We build practical digital systems that help businesses launch faster, operate cleaner, and scale with confidence.

  • Custom development with clean architecture
  • E-commerce systems with payment & logistics support
  • Secure IT setup, monitoring, and maintenance
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Software

Software Development

Custom systems, web and mobile applications, and business automation designed for speed, stability, and long-term scalability.

  • Web Apps & Client Portals
  • Mobile Applications
  • Automation & Integrations
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E-Commerce

E-Commerce Solutions

Storefronts, marketplaces, and commerce workflows built to improve conversion, reduce friction, and support smooth order operations.

  • Shopify / WooCommerce
  • Payments & Logistics
  • Marketplace Integrations
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IT Services

IT Solutions & Services

Cloud setup, hosting support, security monitoring, and maintenance services that keep your systems protected and operational.

  • Cloud & Hosting Setup
  • Security & Monitoring
  • Maintenance & Support
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Why Choose Us

Why Choose Us?

AF Universal delivers software, e-commerce, and IT solutions with a business-first mindset. We focus on speed, stability, and scalable delivery—so your digital systems support real growth.

Performance-Focused Execution
Optimized builds for fast load time, smooth UX, and reliable operations.
Scalable Architecture
Systems designed to grow with your team, traffic, and business workflows.
Secure & Maintainable Delivery
Cleaner deployments, safer access controls, and long-term maintenance support.
Outcome-Driven Approach
Tech decisions aligned with outcomes—sales, automation, efficiency, and growth.
SECP Registered NTN Certified Global Delivery
AF Universal Logo
Reliable Delivery
Performance Systems
Software • E-Commerce • IT
AF UNIVERSAL

Green for reliability. Orange for momentum. White for clarity—your digital partner end-to-end.

AF Universal
AF Universal Pvt. Ltd Logo

We connect marketing, tracking, and commerce into one reliable system—so growth becomes measurable and repeatable.

SECP Registered NTN Certified Global Delivery
Expertise & Ecosystem

Ads Specializations & Commerce Platforms

From ad funnels to checkout flows, we help businesses build performance-driven systems that convert, scale, and stay stable.

Specialized in
Search Ads
Mobile Ads
Video Ads
Display Ads
Shopping Ads
Also experienced with
Shopify Magento WordPress BigCommerce WooCommerce
What Clients Say

Trusted by Pakistan-based Businesses

Premium Shopify store builds, website development, performance optimization, and reliable delivery—backed by real outcomes.

5.0 10 Reviews
Get Proposal
AA
Adeel A.
Lahore, PK • Shopify Store

Clean Shopify build with fast loading and a premium look. They fixed our checkout issues and improved conversion within the first week.

SK
Sara K.
Islamabad, PK • Website Development

Very professional communication and delivery. The website looks luxury and works perfectly on mobile. Speed is excellent.

FH
Fahad H.
Karachi, PK • Shopify Optimization

They optimized theme performance, structured collections, and added tracking properly. Our add-to-cart rate improved noticeably.

MN
Muneeb N.
Rawalpindi, PK • Custom Web App

Built a lightweight admin panel and automation flows exactly as requested. Timeline and quality both were on point.

HZ
Hira Z.
Multan, PK • Shopify Store

Product pages are beautiful and the store feels premium. They set up shipping rules and payment flows with no confusion.

RA
Rizwan A.
Faisalabad, PK • Website + SEO Setup

Structured pages, technical SEO basics, and performance tuning done properly. The site is stable and easy to manage.

SN
Saad N.
Peshawar, PK • Shopify Redesign

Store redesign looks modern and premium. They kept everything clean and improved speed without breaking apps.

FK
Fatima K.
Sialkot, PK • E-Commerce Setup

Complete e-commerce setup including product structure and collections. Delivery was smooth and the support is solid.

UM
Usman M.
Quetta, PK • Landing Pages

High-end landing pages with strong UI. They matched our brand perfectly and kept everything responsive and fast.

IA
Imran A.
Gujranwala, PK • Shopify + Analytics

Clean implementation of analytics and conversion tracking. Reporting is accurate now and the store feels premium.

Portfolio

Recent Work & Project Highlights

A selection of Shopify stores, business websites, and performance-focused builds delivered for Pakistan-based businesses.

Shopify fashion store build Shopify Store

Fashion & Apparel Store

Premium Shopify theme setup, speed optimization, product page layout, and conversion-focused structure.

  • Theme Setup
  • Speed
  • Checkout
Shopify cosmetics store Shopify Store

Beauty & Cosmetics Store

Collection strategy, clean UI sections, mobile-first layout, and analytics-ready ecommerce build.

  • Collections
  • Mobile UI
  • Analytics
Business website development Business Website

Corporate Website

High-end layout, fast performance, responsive sections, and clean structure for professional credibility.

  • UI/UX
  • Performance
  • Responsive
Ecommerce analytics and tracking Shopify + Tracking

Tracking & Conversion Setup

Pixel + GA4 instrumentation, event mapping, funnel fixes, and reporting-ready conversion tracking.

  • GA4
  • Pixels
  • Funnel
Shopify electronics store Shopify Store

Electronics & Gadgets Store

Structured navigation, filters, optimized collections, and a premium product discovery experience.

  • Navigation
  • Collections
  • UX
Landing page development Landing Pages

High-End Landing Pages

Clean typography, fast load, persuasive structure, and responsive sections built for campaigns.

  • Design
  • Speed
  • Conversion
FAQ

Frequently Asked Questions

Quick answers about Shopify stores, website development, timelines, pricing, and support.

1) What services do you offer?
We provide Shopify store development, website development, custom software, performance optimization, integrations, tracking setup (GA4/Pixels), and ongoing technical support.
2) Do you build Shopify stores from scratch or redesign existing stores?
Both. We can build a new Shopify store from zero (theme setup + structure + products + policies) or redesign and optimize an existing store without breaking important apps and workflows.
3) How long does a Shopify store or website project take?
Typical timelines: basic Shopify store 7–14 days, advanced Shopify store 2–4 weeks, business website 7–21 days. Exact time depends on pages, content readiness, integrations, and revision rounds.
4) What do you need from the client to start?
We usually need your brand name/logo, product list (or catalog), business details, preferred reference websites, and access to Shopify (or hosting/cPanel for websites). If content is not ready, we can help structure it.
5) Do you provide domain and hosting?
For Shopify, hosting is included with Shopify plans—domain can be purchased separately or connected from any provider. For custom websites, we can recommend and set up hosting/domain based on your requirements.
6) Will the website/store be mobile responsive and fast?
Yes. We build mobile-first layouts, optimize images, follow performance best practices, and ensure responsive behavior across common screen sizes.
7) Do you set up payments, shipping, and COD options?
Yes. We configure shipping zones/rates, COD workflow (where applicable), and integrate supported payment gateways. Availability depends on your business location and provider requirements.
8) Do you provide tracking setup (Meta Pixel, GA4, conversion events)?
Yes. We can set up GA4, Meta Pixel, and key events (ViewContent, AddToCart, InitiateCheckout, Purchase) with clean verification—so your reporting and campaigns are accurate.
9) What are your pricing and payment terms?
Pricing depends on scope (pages, products, integrations, custom features). Common terms are milestone-based payments (e.g., 50% upfront, 50% on completion) or split by phases for larger projects.
10) Do you offer maintenance and ongoing support?
Yes. We offer ongoing support for updates, fixes, performance checks, and improvements. Support can be monthly or project-based depending on your operational needs.
Ready to Start?

Let’s build your next high-performance website or Shopify store.

Share your requirements and we’ll respond with a clear plan, timeline, and proposal.

Contact Us