AF UNIVERSAL SOFTWARE • E-COMMERCE • IT SOLUTIONS

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About Us

About AF Universal.

We craft high-performance websites and Shopify stores focused on speed, clarity, and conversions. Share your goals and we’ll turn them into a clean, scalable digital presence.

Who We Are

A strategic digital team focused on performance, design, and growth.

AF Universal is a modern web and eCommerce company helping businesses build strong digital foundations. We create high-performance websites and Shopify stores designed for speed, clarity, and conversions.

Our approach combines clean UI, technical execution, and business thinking—so every project not only looks professional, but also supports real goals such as lead generation, trust building, and scalable growth.

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Performance First

Fast, lightweight builds optimized for user experience and business outcomes.

Clean Brand Presence

Professional interfaces with premium visual structure using consistent brand systems.

Reliable Execution

Clear process, responsive communication, and delivery focused on long-term usability.

Core Focus

Websites • Shopify • Conversion-Driven UX

We build digital experiences that look sharp, load fast, and support measurable growth.

Purpose & Direction

Mission & Vision

We build modern digital experiences with clarity, speed, and measurable results—designed to help brands grow with confidence.

Mission

Build high-performance websites that convert.

Our mission is to deliver fast, clean, and conversion-driven websites and Shopify stores that strengthen brand trust, improve user experience, and support real business outcomes.

Speed & performance-first builds
Conversion-focused layouts & UX
Clear communication and dependable delivery

Vision

Become a trusted digital partner for growth.

Our vision is to be recognized as a reliable, modern digital partner—helping businesses scale through strategy, strong design systems, and performance-driven development.

Scalable design systems & brand consistency
Data-informed improvements and optimization
Long-term support and iterative growth

Combined Overview

Strategy + Design + Performance — aligned for real outcomes.

We don’t build “just a website.” We build a structured digital asset: fast loading, conversion-driven, and easy to scale. Every section, layout, and interaction is designed to support growth with clarity and trust.

Websites

Shopify Stores

UI/UX

Performance

SEO Basics

Compliance & Verification

AF UNIVERSAL Legal Documentation.

AF Universal Pvt Limited maintains core legal and compliance documents for professional verification. Each document is available for direct viewing in PDF format.

SECP

Certificate of Incorporation

Company incorporation and legal registration record

Official incorporation certificate confirming legal company registration in Pakistan. This document is used for corporate verification, compliance presentation, and professional business profiling.

Document TypeIncorporation Certificate

CategoryCompany Registration

Use CaseLegal verification & company profile support

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FBR / Tax

Tax Registration Certificate

Business tax registration and identification document

Tax registration document used for financial and compliance verification. This record supports professional documentation requirements for clients, vendors, and institutional processes.

Document TypeTax Registration Certificate

CategoryFBR / Tax Compliance

Use CaseTax identity verification

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IPO Pakistan

Trademark Acknowledgement Letter

Acknowledgement of trade mark filing submission

Trade mark filing acknowledgement document for AF Universal branding submission with IPO Pakistan. This confirms filing receipt/acknowledgement for trademark processing records.

Document TypeAcknowledgement Letter

CategoryTrademark Filing

Use CaseBrand filing proof / documentation support

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ATL / FBR

Active Taxpayer (ATL) Certificate

Active taxpayer status verification document

Active Taxpayer List (ATL) certificate used to demonstrate current taxpayer status and compliance readiness for corporate presentation, tenders, and institutional confidence.

Document TypeATL Certificate

CategoryTaxpayer Status Verification

Use CaseActive compliance proof

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Our Services

What We Deliver

AF Universal provides execution-focused services across technology, e-commerce, and digital growth. We build practical systems, launch-ready platforms, and performance-led campaigns for modern businesses.

Core Delivery Model

Built for Real Business Execution

Our service model combines development, digital commerce, and marketing execution in one workflow. This helps clients move faster from planning to launch while keeping quality, speed, and business usability aligned.

Execution-first approach Clear deliverables, practical implementation, and scalable output.

Multi-category support Development, stores, ads, monetization, and social media growth.

Business-oriented results Systems and campaigns designed for real operations, not only visuals.

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Software & Web Development

Business websites, custom portals, landing pages, dashboards, and web-based systems designed for functionality, performance, and smooth user experience.

Business Websites
Custom Portals / Dashboards
Landing Pages & UI Builds

E-Commerce Solutions

Store setup, product architecture, storefront improvements, and e-commerce implementation support for brands building or scaling digital sales channels.

Shopify Store Setup
Store Optimization
Product & Category Structuring

Performance Marketing

Data-driven campaign execution for reach, leads, and sales using search and social advertising platforms with a focus on structured setup and optimization.

Google Ads Campaigns
Facebook Ads Campaigns
Campaign Optimization Support

Monetization & Social Growth

AdSense support, social media execution, and brand presence support to help businesses strengthen visibility, engagement, and digital continuity.

Google AdSense Support
Social Media Growth Support
Content & Presence Assistance

OUR TEAM

Meet the Professionals

A cross-functional team delivering development, e-commerce, IT support, and performance marketing with structured execution and professional service delivery.

Leadership

Ahsan Farooq

Chief Executive Officer

Leads strategy, delivery standards, and business growth direction across technology and digital commerce.

Leadership

Farhan Abbas

Director

Oversees operations, client management, and internal execution flow to ensure consistent project delivery.

Engineering

Hira Siddiqui

Project Manager

Manages timelines, scope, and delivery checkpoints with structured reporting and stakeholder coordination.

Development

Usman Ali

Full Stack Developer

Builds web applications, portals, and business systems with clean structure and scalable architecture.

E-Commerce

Zain Malik

Shopify Specialist

Implements Shopify stores, product structure, conversion setup, and store optimization for performance.

Design

Areeba Khan

UI/UX Designer

Designs clean user interfaces and brand visuals aligned with modern web standards and usability.

Marketing

Bilal Hussain

Performance Marketer

Runs Google Ads and conversion campaigns with optimization workflows and reporting for measurable results.

Social

Sana Iqbal

Social Media Manager

Manages social presence, content execution, and brand communication across major platforms.

IT Support

Hamza Raza

IT Support Engineer

Handles hosting, deployments, technical support, and maintenance to keep systems stable and secure.

Operations

Nida Javed

Client Success Executive

Ensures smooth onboarding, client communication, and quality follow-through during service delivery.